Last month, we explained how Google AdWords is used by internet marketers to promote their home business products and services.  There are many benefits to using AdWords to advertise, especially since your ad could end up on page 1 of the search engine results without having to wait months or even years until your site is ranked high enough to appear on the first page or two of the results.

Today, we are going to begin introducing you to Google AdSense. AdWords is the part of the equation where marketers create the advertisement and AdSense is the part that shows the advertisement on your home business website.  Adsense is dependant on AdWords, but AdWords is not dependant on Adsense since ads are also displayed on search engine results pages.

So, now we know that ads displayed on websites can be a result of Google AdSense (remember Yahoo, MSN, and others have a similar programs, but we’re using Google since they’re the most popular right now).

The benefit of adding AdSense to your website is that Google will share a percentage of the fee charged to the advertiser with the owner of the site.  As you can imagine, the amount of money some website owners are making from AdSense is quite substantial. This is especially true if the niche is very popular and advertisers are willing to pay large sums to have their ad shown.

Next time, we’ll talk more about AdSense and how it benefits your online business. For now, you should read more about AdSense by clicking here.