January 28, 2007

Adding Google AdSense to Your Website - Part 1

If you’ve been around the internet a while, you may have noticed that search engines such as Google, Yahoo and MSN display some results under headings such as “sponsored links” or “sponsored results” that normally appear at the top and side of the page. These particular results are actually advertisements that business owners and webmasters pay the search engines to display.

To explain why and how this process works, I’m going to give you a simple example. We’ll use Google for our example since they are the most popular, but the other search engines work similarly. Before we start, l want you to keep in mind that ranking high in the search engines (which usually means appearing on the first page of the results for a specific word or phrase) is very difficult to achieve.  This is especially true for popular niche markets such as insurance, credit cards, loans and home businesses.

The why part may be obvious. Lets say I own my own internet home business and one of the niches I’m interested in is promoting acne products online. When I first create my website, it will be impossible to compete with marketers that already have established websites. So, instead of waiting six months or a year to start ranking in the search engines, I can pay to have my website advertised. Depending on what I’m willing to invest, I could even have it appearing on the first page of search results in a matter of days.

The how part is a bit more complicated. Instead of paying a standard rate to advertise, most search engines leave it up to you to decide the maximum amount you’re willing to spend. The actual cost is determined on a per-click basis based on a formula. Since there could be 10, 20 or 30 other people advertising their acne products, the placement of your ad will depend on how much the other advertisers are paying. You are only charged if someone clicks your ad.

What we just reviewed is not Google AdSense. This part of the equation is called Google AdWords.  In order to utilize AdSense, advertisers must place ad through AdWords. To learn more about AdWords, click here.

Look for our next post to find out what Google AdSense is about and how you can benefit from it.

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January 14, 2007

Making Time For Your Family and a New Internet Home Business

One of the first things I learned early on in my internet marketing career is that it’s very easy, and I mean very easy, to get so caught up in your work that you lose spending quality time with the people that mean the most to you––your family and friends.

It seems a bit odd that the reason you start a work at home business is so you can spend more time with the people you love, not less. But as you can imagine, there are so many things to be done when you’re first starting out, it’s easy to fall into that trap.

Last year, I wrote an article on this particular subject. I hope you take a few minutes to read it and follow the tips inside…

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Making Time For Your Family and a New Internet Home Business

Starting your own internet home business can be a very fulfilling experience. It offers many new and exciting challenges, with the hopes of providing financial security for you and your family. To this end, a home business also requires a serious commitment and can easily consume a large portion of your time if you don’t plan properly.

While searching the internet for business opportunities, you’ve undoubtedly encountered claims of how working only a few hours per week can result in a successful home business. Although it is true that after your business is established you could potentially devote less time towards it, this is not normally the case in the beginning.

If you’re new to internet marketing or the home business industry, you should initially plan on spending at least 2-3 hours per day researching your products and developing your website. You should try committing even more time if you’re not working a day job or have other obligations prohibiting you from doing so.

Believe it or not, one trap to avoid is spending too much time on your business It’s very easy to become immersed in your business because there is always something to do–a new product to review, updating your website, responding to emails, etc. Before you know it, you won’t have time for anything else.

This can be especially problematic when you have a family. For many of us, the benefit of spending more quality time with our family was the reason we started our home business to begin with! Because so many new home business owners struggle between spending time with their families while trying to get their business off the ground, I offer the following tips.

1. Take one entire day off per week. Yes, this means NO WORK. Spend time with your family and friends and as far away from your business as possible. Believe me, the business won’t go anywhere. Plus, the day off will help to alleviate burn out. If you’ve worked more hours than usual in a particular week, take two days off.

2. Set aside 1-2 hours every evening for family time. From 5:30-7:00, for example, you could have dinner with the family, help the kids with their homework and squeeze in time for walking the dog. If possible, try to choose this same time everyday. A structured schedule will allow you to better plan your time.

3. Stop working at a specific time every evening and stick to it. For example, you can turn off your computer every night at 10:00 p.m. You can use this time to catch up on the news and tend to other personal matters. This is also your time to relax and unwind from a hard day’s work.

Learning to manage your time is critical to a successful business and living a full and happy life. There’s nothing wrong with being dedicated to your business, but your family should be your first commitment. Make time for your spouse, children, parents and friends now, because before you know it, you’ll be wondering where the time went.

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January 4, 2007

The Private Label Rights eBook Store

I hope everyone had a very Happy New Year!  I’m sure 2007 will be another great year for internet marketing.  And remember, it’s never too late to get started, but you have to put in the time and effort if you want to run a serious and profitable home business.

Last week, I mentioned a new project I was working on that dealt with the very popular subject of Private Label Rights.  With Private Label Rights (or PLR) products, you have an opportunity to begin making money in a short period of time.  Plus, you have the opportunity of putting your name on the product as if you created it yourself.

I just started developing a brand new website that will offer PLR products at a discounted price. The products on this site will be high quality and can be personally used by the buyer, along with having the Private Label Rights or Resell Rights to that product. And, like I mentioned earlier, the price will be at a deep discount.  Heck, I even have a price guarantee!

Although it’s in its infancy, you can find the new site at http://www.plrebookstore.com.  You can sign up from the site to receive updates when new products are added, plus I’ll be providing updates on our blog as the site progresses.

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